MIDHOURS was founded in India in 2024 with one clear intention — to create streetwear for a generation that lives between moments, not labels.

We design for Gen Z that moves with the city, feels deeply, questions norms, and refuses to fit into boxes. Our clothes are for everyday lives — late nights, early mornings, long conversations, silent growth, and everything that happens in between. Casual by nature, expressive by choice.

At Midhours, we don’t chase trends — we reinterpret them. Drawing inspiration from global street culture, underground scenes, social movements, and real people on real streets, we turn ideas into pieces that feel effortless, comfortable, and authentic.

We believe in quality over price. Every fabric, fit, and finish is chosen with intention. Because clothes shouldn’t just look good — they should feel right, last longer, and grow with you.

Midhours evolves at the same pace as its community. We stay connected to culture, creativity, and change — constantly learning, refining, and rebuilding. This isn’t fast fashion. This is thoughtful streetwear made for those who know who they are, or are still becoming.

Midhours isn’t just a brand.

It’s a phase. A feeling. A time of becoming.